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  • Format: multiple-choice, multiple-answer
  • Pass rate: 74.07 percent
  • Language: English
  • Number of questions: 54
  • Exam time: 75 minutes

Reference: https://ciwcertified.com/courses/ciw-social-media-strategist/

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CIW 1D0-623 Exam Syllabus Topics:

SectionObjectives
Topic 1: Social Media Reporting and Optimization- Reporting and Optimization
  • 1. SEO and SMO integration
  • 2. Social media reporting processes
  • 3. Content optimization methods
  • 4. Integration with traditional marketing
  • 5. Social media optimization fundamentals
  • 6. Metadata and tagging protocols
  • 7. Types of reports
  • 8. Audience-focused reporting
Topic 2: Social Media in Business- Business Integration
  • 1. Business impact analysis
  • 2. Crowdsourcing and crowdshaping
  • 3. Advantages and disadvantages of social media
  • 4. Organizational assets and resources
  • 5. Personal social media profiles
  • 6. Communication structures
  • 7. Executive buy-in and organizational culture
  • 8. Business mission and SMART goals
  • 9. Brand recognition and consistency
  • 10. Social media roles and responsibilities
Topic 3: Social Media Advertising- Advertising Strategies
  • 1. A/B testing and ad optimization
  • 2. Advertising budgets
  • 3. Platform selection for advertising
  • 4. X advertising
  • 5. Pinterest promoted content
  • 6. LinkedIn advertising
  • 7. Instagram advertising
  • 8. Facebook advertising
  • 9. Paid versus organic social media
  • 10. Advertising objectives and audiences
  • 11. Advertising best practices
  • 12. Campaign performance measurement
  • 13. Google and YouTube advertising
Topic 4: Social Media Presentations and Blogs- Content Presentation
  • 1. Presentation delivery
  • 2. Presentation objectives
  • 3. Webinars, podcasts and live streaming
  • 4. Speaking anxiety reduction
  • 5. Visual aids and presentation notes
  • 6. Question and answer management
  • 7. Audience analysis
  • 8. Business blogging strategies
  • 9. Presentation structure
Topic 5: Social Media Strategy- Strategic Planning
  • 1. Social media strategy lifecycle
  • 2. Data-driven decision making
  • 3. Audience personas
  • 4. Social media audits
  • 5. SWOT analysis
  • 6. Market segmentation
  • 7. Target audience identification
Topic 6: Social Media Platforms- Platform Selection and Community Management
  • 1. Platform evaluation and selection
  • 2. Community building
  • 3. Platform metrics
  • 4. Audience and demographic analysis
  • 5. Community dynamics
  • 6. Social media trends
  • 7. Community management responsibilities
  • 8. Platform-specific strategies
  • 9. Influencer collaboration
  • 10. Member engagement techniques
Topic 7: Social Media Risk, Reputation and Crisis Management- Risk Management
  • 1. Crisis response and recovery
  • 2. Social media policies
  • 3. Reputation management
  • 4. Crisis planning
  • 5. Organizational vulnerabilities
  • 6. Risk assessments
  • 7. Data misuse and protection
  • 8. Risk management strategies
  • 9. Social media risks
  • 10. Legal and compliance considerations
Topic 8: Social Media Campaigns- Campaign Development
  • 1. Content creation and selection
  • 2. Campaign planning and examples
  • 3. Campaign tactics and strategies
  • 4. Calls to action
  • 5. Campaign messaging support
  • 6. Data collection and preparation
  • 7. Campaign metrics and success measurement
  • 8. Project team assembly
  • 9. Content curation practices
  • 10. Project management and editorial calendars
Topic 9: Introduction to Social Media- Social Media Fundamentals
  • 1. Mobile social media concepts
  • 2. Social media engagement metrics
  • 3. Types of social media services
  • 4. Social media user types and behaviors
  • 5. Social communication methods
  • 6. Define social media and compare with traditional media
  • 7. Social media tools and data sources
  • 8. Web 2.0 technologies and concepts
Topic 10: Social Media Metrics and Analysis- Analytics and Big Data
  • 1. Social media ROI calculation
  • 2. Analytics tools
  • 3. Data cleansing and transformation
  • 4. Data visualization
  • 5. Social media data analysis strategies
  • 6. Big data concepts
  • 7. Big data characteristics
  • 8. Funnel-based metrics
  • 9. Data extraction and archiving
  • 10. Social media mining
  • 11. Conversion tracking and attribution

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