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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. The chancellor of a college wants to start a new alumni-matched funding campaign to raise money for a social sciences building.
However, most alumni lose touch a few years after graduation and don't engage with the alumni community. Before launching a fundraising campaign, the community manager needs to determine exactly when and why alumni engagement drops.
Which two tactics could the community manager take to learn this information? (Choose 2)

A) Survey community members
B) Interview alumni
C) Study engagement trends on the school's Facebook Page
D) Analyze drop-off for video content

2. An interest-based community with a culturally diverse membership often shares a variety of posts about empowerment. Post approval is not turned on, so conversations are carefully monitored to make sure heated debates and comments do not become personal. A longtime member who has not posted for a year leaves a comment that violates the guidelines for marketing and spam. The comment is removed, and feedback is provided in a private message.
The member is upset and posts again sharing their thoughts on having their comment removed. They challenge the community management team and its approach to the guidelines.
What should the community manager do to handle this conflict?

A) Remove the member from the group and delete all comments and posts from the last 30 days.
B) Share the rules and guidelines as a comment on their post and monitor for future violations.
C) Review the admin activity log to analyze the effectiveness of the admin team in enforcing their guidelines.
D) Use the Branded Content manager to signify which promotional posts have been approved by the admin team.

3. It's April, and Earth Day is approaching. A parenting group has shown interest in sustainability, so the community manager brainstorms new ideas to engage the community.
What are the two most efficient steps for the community manager to take to inform campaign planning? (Choose 2)

A) Review the geographic locations of group members
B) Launch a poll to understand which topics are of interest
C) Watch the top three nature documentaries released this year
D) Conduct a search of sustainability keywords
E) Analyze post themes from the last three Aprils

4. A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)

A) Include a discussion question about the product that is being launched
B) Post a link to a press release announcing a product launch
C) Ask follow-up questions as people leave feedback
D) Partner with influencers to generate posts about the launch

5. The community manager of a professional networking group hosts an annual in-person event. The community needs to rapidly transition the event to an online environment.
What should the community manager do to keep people engaged during the online event?

A) Create a schedule and invite attendees to sessions that align with their interests
B) Create an ad and target attendance from outside communities
C) Start a new community and post event content there
D) Ask attendees to create sub-communities and monitor conversations

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