Exam Name: Adobe Analytics Business Practitioner
Certification Provider: Adobe
Corresponding Certification: Adobe Certification
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Updated: Oct 20, 2026
No. of Questions: 59 Questions & Answers with Testing Engine
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Adobe 9A0-381 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Understanding Analytics in the Adobe Experience Cloud Ecosystem | - Analytics Fundamentals
|
| Topic 2: Reporting and Dashboarding for Projects | - Analysis and Reporting
|
| Topic 3: General Tool Knowledge and Troubleshooting | - Platform Usage
|
| Topic 4: Administration | - Administration Tasks
|
| Topic 5: Segmentation and Calculated Metrics | - Data Analysis Techniques
|
Preparing for 9A0-381 with Feedback That Corrects You
- Segmentation and Calculated Metrics ()
- Understanding Analytics in the Adobe Experience Cloud Ecosystem ()
- General Tool Knowledge and Troubleshooting ()
Adobe Analytics Business Practitioner Sample Questions:
You are building a segment based only on Events in the Segment Canvas. Which two containers can youuse? (Choose two.)
- A. Visits
- B. Visitors
- C. Events
- D. Hits
Correct Answer: A,C 🗳️
You are adding the visits metric to the Pages report. What does the percentage of the total number represent after a filter has been applied?
- A. The percentage of times those lineitems have collectively received an instance compared to the total
- B. The total value of the select metricdivided by all pages that received an instance during that visit
- C. It depends on how things are set up in the Admin console
- D. The total percent will always equal to 100 percent when you aggregate all line items.
Correct Answer: B 🗳️
With whichreports are classifications most commonly used?
- A. Link Reports
- B. Product and Campaign Reports
- C. Pages and Site Sections Reports
- D. Technology Reports
Correct Answer: B 🗳️
Which allows companies to define and track success actions that are unique to their sites?
- A. Custom Traffic
- B. Custom Events
- C. Custom Reports
- D. Custom Conversion
Correct Answer: D 🗳️
A colleague from a partner agency that doesn't have access to Reports & Analytics has requested that you download and send them a report, which contains last month's numbers for all of your campaign tracking codes. After running the report you find that you have 501 line items and because of this number. Which file type should you use to download the report?
- A. CVS
- B. Word
- C. Excel
- D. PDF
Correct Answer: A 🗳️
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