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CIMA CIMAPRO15-E03-X1-ENG Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Generating Strategic Options15%- Strategic directions and growth frameworks
- Innovation and entrepreneurship
- Portfolio analysis and diversification
Topic 2: Strategic Control and Implementation10%- Implementation planning and change management
- Strategic performance measurement
- Review and adaptation of strategy
Topic 3: The Strategy Process20%- Strategic planning and decision-making models
- Strategy definitions and levels
- Governance and ethical considerations
Topic 4: Making Strategic Choices10%- Evaluation criteria and risk assessment
- Strategic fit and feasibility
- Strategic alliances and partnerships
Topic 5: Analysing the Organisational Ecosystem25%- SWOT and stakeholder analysis
- Internal capability and resource analysis
- External environment analysis (PESTEL, Five Forces, etc.)
Topic 6: Digital Strategy20%- Digital transformation and business models
- Technology risks and opportunities
- Data analytics and strategic use of information

CIMA E3 - Strategic Management Question Tutorial Sample Questions:

1. HH is an outdoor theatre which is based in the capital city of country N.
Tickets for shows can be booked at the ticket office or online. HH has identified the following critical success factors (CSFs):
An excellent, online ticket booking system
Customer satisfaction
Which of the following would be suitable key performance indicators (KPIs) for HH? (Choose all that apply.)

A) Customer show ratings, scored out of ten.
B) Number of returning customers each year.
C) Employee turnover.
D) Profit from sales of snacks and drinks.
E) Percentage of ticket bookings aborted before completion.
F) Number of customer complaints.


2. A leading retail chain is undertaking environmental scanning as it is concerned that it is becoming uncompetitive and profits have started to fall. The Board of Directors is concerned that it will need to have a viable strategy to present to its shareholders at the next annual general meeting, in order to prevent shareholders' protests.
The company has been reluctant in the past to offer an Internet shopping service. It now believes, however, that by offering this service and introducing customer relationship marketing (CRM), this will produce a strategy that will help it to improve its competitiveness.
Which of the following statements apply to CRM? (Choose all that apply.)

A) CRM utilizes marketing resources to retain, rather than simply attract new customers.
B) CRM is about marketing to customers to obtain their loyalty, so customer research is not needed.
C) In mature markets, existing customers provide the most likely source of future earnings.
D) The CRM process needs to include increasing the range of products that will be offered to customers.
E) The company must be prepared to take customers' needs into account and be able to meet these needs.


3. DRAG DROP
In order to organize the value-adding activities to support a chosen strategy, Porter's Generic Strategies are often applied within an organization's value chain.
Against each of the activities listed below, select the Generic Strategy which best defines the strategic approach being taken.
Select and Place:

Correct


4. BBB is a manufacturer that has been criticized in the financial press because it does not have a policy for sustainability.
Which THREE of the following elements would be crucial to BBB successfully embedding sustainability into its activities? (Choose three.)

A) BBB should give all its staff training in sustainability.
B) BBB should spend at least 0.1% of its Net Profit on sustainability projects.
C) BBB should employ a new public relations consultancy.
D) BBB's Board should make a commitment to sustainability.
E) BBB should include sustainability targets in performance appraisal.
F) BBB should investigate the costs and benefits of establishing a sustainability department.


5. RRR is a medium sized company, which has built family homes in Country D' for twenty years. The Board of RRR wishes to expand company operations and start building homes in the neighboring country. The Board of RRR wishes to undertake a position audit to help in this decision.
Which of the following strategic analysis tools would be used in a position audit for RRR?

A) Gap Analysis
B) Five Forces
C) PEST
D) SWOT


Solutions:

Question # 1
Answer: E,F
Question # 2
Answer: A,E
Question # 3
Answer: Only visible for members
Question # 4
Answer: A,C,D
Question # 5
Answer: D

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