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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Shopper and POS Data Analytics | - Building Data Competency
|
| Pricing and Promotion Analytics | - Commercial Strategy
|
| Category Health and Assessment | - Category Performance Evaluation
|
| Assortment and Space Management | - Retail Optimization
|
| Fact-Based Selling and Storytelling | - Communication and Insights
|
| Retail Economics and Supply Chain | - Business Operations
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
Question 1
What does ROI analysis measure?
A. The cost savings achieved through a promotion.
B. The percentage increase in customer satisfaction after a promotion.
C. The total sales volume generated by a promotion.
D. The financial return of a promotion by comparing incremental revenue to the investment made.
Question 2
A successful promotion strategy considers which key metrics to fully understand performance success?
A. Internal POS Data
B. Syndicated POS Data
C. Internal Profit Data
D. Shopper Metrics (trips and baskets)
Question 3
What is the Dollar Sales per $MMACV for the Product Group in Store 478?
A. $200
B. $5,000
C. $4,000
D. $50
Question 4
What is the primary goal of SKU rationalization in supply chain management?
A. To eliminate all high-cost products from the inventory
B. To focus solely on high-demand seasonal products
C. To reduce complexity by removing slow-moving and redundant products
D. To increase the number of products available to customers
Question 5
What is the primary purpose of slope analysis in pricing strategies?
A. To determine the total revenue generated from all product sizes.
B. To evaluate how unit price decreases as purchase quantity increases, quantifying savings per unit.
C. To compare the production costs of different product sizes.
D. To calculate the profit margin for each product size.
Solutions:
| Question 1 Answer: D | Question 2 Answer: D | Question 3 Answer: B | Question 4 Answer: C | Question 5 Answer: B |
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