Exam Name: Professional Diploma in Search Marketing
Certification Provider: DMI
Corresponding Certification: DMI Certification
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Updated: Aug 08, 2026
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DMI PDSM Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Search Engine Optimization (SEO) | 40% | - Content optimization for search - On-page optimization - Off-page optimization & link building - Keyword research and analysis - Technical SEO and site structure |
| Topic 2: Search Analytics & Measurement | 12% | - Conversion analysis and ROI calculation - KPI tracking and reporting - Google Analytics 4 & Search Console |
| Topic 3: Search Strategy & Planning | 8% | - Budgeting and forecasting - Future trends and algorithm updates - Building integrated search strategies |
| Topic 4: Introduction to Search Marketing | 10% | - Search ecosystem and evolution - Role of SEO and PPC in digital strategy |
| Topic 5: Paid Search (PPC) | 30% | - Fundamentals of paid search - Ad copy, extensions and quality score - Campaign optimization and management - Campaign creation, bidding and targeting - Google Ads & Bing Ads platform |
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