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Facebook Certified media buying professional Sample Questions:

1. What are the different audiences you can analyze with Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

A) Your Facebook page fans.
B) A custom audience based on your website visitors.
C) People interested in music.
D) People from your customer database.
E) All audiences you need.

2. You've recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.
What are some tools you can use to troubleshoot your pixel and make sure it's collecting your events properly?
(Select 3 that apply.)
Choose ALL answers that apply.

A) You should check your campaigns to see if they are showing events.
B) You should install the Facebook Pixel Helper chrome extension to verify your pixel event.
C) You can track events and debug your pixel through Facebook's Analytics dashboard
D) You can test your events in the "Events Manager" under your Business Manager
E) You should install a second pixel and make sure it works properly

3. An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You've set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who've visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.

A) Delete all remarketing campaigns
B) Run retargeting campaigns to people who have made purchased in the past 10 days.
C) Change optimization from custom conversions to value optimization.
D) You should increase attribution window to 7 days.

4. Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.
The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.
You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.
Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option.
Choose ALL answers that apply.

A) Reach and frequency will ensure the lowest cost per reach and cost per person impacted.
B) For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts.
C) Branding campaigns usually perform better when optimized through CPM than CPA.
D) Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.

5. Your were hired to run campaigns for an e-commerce store that has +100 products on their website. You've created a new product catalog to run remarketing campaigns; however, your pixel is not detecting the products while users view them.
What can you do to fix this issue?
(Select two that apply)
Choose ALL answers that apply.

A) You need to associate the client's website pixel with the product catalog in the Ad Account.
B) You need to create a new pixel and re-upload the product catalog.
C) You should run remarketing campaigns without the Facebook pixel.
D) You can use the Product Catalog Preferences API to pair your client's pixel with the product catalog.
E) You need to associate the client's website pixel with the product catalog in the Business Manager.

Solutions: