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GCCC Strategic Communication Management Professional Sample Questions:

1. A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

A) Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.
B) Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.
C) Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.
D) Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use, and create a schedule for communication delivery.

2. A newly hired communication manager has been asked to develop the diversity, equity, and inclusion (DEI) communication strategy. Which of the following is the MOST critical starting point?

A) Collect information about the organization's diversity practices and metrics and share with employees.
B) Choose the right messenger-it may be a senior leader, or possibly a middle or employee leader.
C) Source stock photos that would imply strong organizational diversity.
D) Define what the organization wants to achieve through their diversity, equity, and inclusion program.

3. A law firm is preparing to defend a client accused of embezzling funds from investors across the country and there is a significant potential for negative publicity for both the client and the firm. What should be the PRIMARY focus when preparing the litigation public relations plan?

A) To enhance the firm's reputation for accepting difficult cases
B) To sway public opinion to the client's innocence before a jury is selected
C) To develop an internet strategy and monitor public opinion about the client and firm
D) To take charge of the story line to ensure accuracy and a unified voice

4. Which of the following should be the PRIMARY goal of a multi-departmental leadership team that is working to improve the organization's crisis plan?

A) Build a simulation exercise to ensure the team is ready.
B) Build a culture of crisis preparedness over time.
C) Build a plan that the team will revisit annually.
D) Build a plan to ensure stakeholders continue to trust the leaders through a crisis.

5. In evaluating the success of a media skills coaching and training program for executives in the organization, which of the following should NOT be the expected outcome?

A) Consistently positive media coverage.
B) Better media relationships.
C) Confidence is enhanced.
D) They understand what to say and when.

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