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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You help manage the marketing, promotion, and website of a company that sells software design services online. You are reviewing the Google Analytics as seen in the figure below. In the below figure, what does the highlighted section represent in Google Analytics?

A) Bounce rate is the percentage of visits that were bounced, or redirected, from your URL to another page.
B) Bounce rate is the percentage of visits in which the person navigated away from your landing page to another page within your URL.
C) Bounce rate is the percentage of visits in which the person left your site from the landing p age.
D) Bounce rate is the percentage of visits in which the person came to your site from another URL.

2. Joe is reviewing the results of his Google Analytics for a large website profile. In this profile, Joe has created eight goals but the data is time consuming to view and make use of. What tool, within Google Analytics, can Joe use to make a better sense of the data he has collected?

A) Analytics Manager
B) Website Profiler
C) Data Manager
D) Filter Manager

3. Chris has recently started a Google AdWords campaign and he would like to include the conversion tracking option. You advise Chris that it may take some time to see an accurate count for the conversions based on the Google AdWords ad. How long does Google consider a conversion after a click on Chris' Google AdWords ad?

A) 30 days
B) 60 days
C) 7 days
D) 10 days

4. Kelly has four ad groups for her consulting business and she's hired you to help her with her Google AdWords organization. One of the first things you recommend to Kelly is to remove duplicate keywords across the ad groups. Why have you asked Kelly to do this?

A) Duplicate keywords across the ad groups will cause her ads to appear twice (or more) in search results.
B) Duplicate keywords across the ad groups will double (if not more) her advertising costs.
C) Duplicate keywords across the ad groups aren't effective as Google will only show one ad per advertiser.
D) Duplicate keywords across the ad groups make the cost-per-click higher.

5. Which of the following reports shows statistics for ad variations?

A) URL performance report
B) Ad performance report
C) Keyword performance report
D) Placement performance report

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