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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In a Unica Campaign flowchart, what type of process lets you "propose contacts" to another Unica application that then will sort through those contacts (along with other contacts from other campaigns) and then outputs a final list of contacts to maximize overall organizational contact effectiveness?

A) Optimize process
B) Response process
C) Extract process
D) Track process

2. When assigning offers to cells in Unica Campaign, which tab does a customer go to if the output file is sent directly to a mailing house, and the output file contains the contacts' names and addresses?

A) Personalization
B) Fulfillment
C) Parameters
D) Treatment

3. What information is used to determine if response data in Unica Campaign should be recorded?

A) Attributes of Interest, ID information, and Response codes
B) Response codes
C) ID information
D) Attributes of Interest

4. Which Unica Campaign object(s) has no naming restrictions, for instance, using special characters like ? or >?

A) All of the above.
B) Offer templates
C) Audience levels not including audience level field names.
D) Custom attribute display names not including custom attribute internal names.

5. What is a recommended part of the planning process for a customer in order to install Unica Campaign?

A) Configure the Unica Marketing platform parameters.
B) Create Campaigns
C) Install Cognos
D) Hardware and software environment and Unica hardware sizing parameters.

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