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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
|
| Topic 2: Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
|
| Topic 3: Manage Leads and Segmentation | 20% | - Lead management lifecycle
|
| Topic 4: Analytics and Reporting | 10% | - Marketing performance analysis
|
| Topic 5: Email Marketing and Customer Journeys | 20% | - Email marketing execution
|
| Topic 6: Marketing Campaign Management | 20% | - Campaign creation and execution
|
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. You send a Request for Quote (RFQ) for two items to five vendors. All the vendors reply to the RFQ.
The lowest bids for the two items are provided by different vendors.
How can you award the contract for each item in the RFQ to the lowest bidder?
A) Create and award a vendor quote for each item to the lowest bidder for that item.
B) Award each item to the lowest bidder for that item.
C) Create and award an RFQ response for each item to the lowest bidder for that item.
D) Award the RFQ to the two lowest bidders.
2. Which field value can you NOT specify in a Request for Quote (RFQ) template?
A) Requirements
B) Date
C) Vendors
D) Status
3. You are creating a commercial email marketing message.
What must be present in the message body before you can send the message?
A) view as Web Page plug-in
B) Forward to a Friend plug-in
C) landing page link
D) Subscription Center plug-in
4. You are creating a file library that has the default security settings. You select the Publish check box.
What happens when you click Submit?
A) Microsoft Dynamics Marketing sends the folder to an administrator to apply folder security.
B) Microsoft Dynamics Marketing publishes the folder and the folder contents become publicly available.
C) Microsoft Dynamics Marketing sends the folder to an administrator for approval.
D) Microsoft Dynamics Marketing publishes the folder and the folder contents become available only to system users.
5. Which item type should you use in Microsoft Dynamics Marketing when creating items that users will select from time slips?
A) Standard Item
B) Taxable Item
C) Component Item
D) Items/Services
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: C |
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