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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which type of phint should be created to satisfy an intended connection to demonstrate what type of product is being viewed by the visitor?

A) Key-date pair (exact or relative date)
B) Key-number range
C) Key-value string pair with an is or contains operator
D) Key-number (integer or float)

2. Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?

A) Classify user actions based on broad categories.
B) Classify user actions based on the customer lifecycle.
C) Classify user actions based on popularity of products.
D) Classify user actions based on products and offerings.

3. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Global template with local nuances
B) Horizontal regional empowerment
C) Full agency control
D) Global DMP nerve center
E) A single seat shared by all regions

4. How are look-alike models produced?

A) They are built by ingesting online data from partner sites.
B) They are built by data partners using complex algorithms of multiple data attributes.
C) They are built by creating audiences from categories with high index values.
D) They are built by identifying targets with the highest action rate on the Funnel Analysis report.
E) They are built within the platform using logic to connect audiences.

5. Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)

A) Select JSON Result in the Container Settings.
B) Select JSON Return Tag in the Campaign Settings.
C) Deploy the JSON Return Tag.
D) Add phint ret=js to the CoreTag.

Solutions: