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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.

A) Use a api to trigger journey directly from ecom site and use email address as subscriber key.
B) Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
C) Sales cloud entry audience in journey builder
D) Use an api to create record in sales cloud directly from the ecom site

2. What is supported as a managed account in Social Studio?

A) Yelp
B) Google My Business
C) Amazon
D) Reddit

3. Select features Einstein content selection, Select 2

A) Content selection based on business rules
B) Uses open time email content

4. Which two functions does Einstein Copy Selection do for marketing campaigns?

A) Analyze click results to find out which assets spark the most engagement among customers
B) Determines how many subscribers will engage with the message.
C) Send personalized content for each customer when they open email messages
D) Use aggregate daily engagement metrics to optimize content for the next day

5. What is the difference between an in-app message and an inbox message?

A) An inbox message only works on iOS, but in-app messages work on both iOS and Android
B) An inbox message is plain text, whereas an in-app message can be populated by a CloudPage
C) An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.
D) An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.

Solutions: