How to study the Marketing-Cloud-Consultant Exam

The candidates who prefer to build a solid foundation in all exam topics and related technologies usually combine video lectures with study guides to reap the benefits of both but there is one crucial preparation tool as often overlooked by most candidates the practice exams. Practice exams are built to make students comfortable with the real exam environment. Statistics have shown that most students fail not due to that preparation but due to exam anxiety the fear of the unknown. ActualVCE expert team recommends you to prepare some notes on these topics along with it don't forget to practice Salesforce Marketing-Cloud-Consultant exam dumps which been written by our expert team, Both these will help you a lot to clear this exam with good marks.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201

Marketing-Cloud-Consultant Exam topics

Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Salesforce Marketing-Cloud-Consultant exam dumps will include the following topics:

1. Discovery: 15%

• Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
• Given a scenario that includes customer information about subscriber acquisition, management, and attrition,utilize this information to select solution components.
• Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (for example; frequency, complexity, volume of sending).
• Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.
• Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.
• Provided a customer environment and goals, determine the viability of external systems that need to be - included in the solution (for example; POS, CRM, eCommerce, data warehouse, data source inputs).

2. Conceptual Design: 12%

• Given a customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.
• Analyze customer data to determine the appropriate data model (for example; List model, Data Extensions .
• Explain the purpose of IP Warming and make a recommendation based on customer needs.
• Given a customer scenario, determine the factors to consider when scaling the solution.
• Given a scenario, determine the appropriate solution for given requirements considering technical expertise of personas (for example; Automation Studio vs. Journey Builder).
• Given a narrative data flow, select the correct data flow diagram that depicts that data flow.
• Articulate how data construct will drive one-to-one messaging and content.

3. Marketing Cloud Connect: 6%

• Understand how Sales/Service Cloud data in the Marketing Cloud can be segmented.
• Understand how to send an email to a contact, lead, campaign, and report via the Sales/Service Cloud and - Marketing Cloud (for example; sending, triggered, automated).
• Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (for - example; Salesforce edition, list of integration users, scope user, administrator credentials).

4. Account Configuration: 10%

• Analyze the impact of applying a Sender Authentication Package (SAP) to a business unit (for example; link wrapping, Landing Pages, image URLs).
• Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.
• Given a scenario, troubleshoot issues regarding Reply Mail Management.
• Determine which type of customer scenario warrants the creation of a business unit (for example; publication - types, demographic, workflow processes, and organizational structure).

5. Reporting: 5%

• Compare and contrast standard reports, data views, and tracking extracts.
• Summarize Send Logs, including when/why to use it and how to create and manage.
• Explain how the information in data views and tracking extracts are accessed.

6. Data Design: 12%

• Understand available data types, retention, and template options when building a data extension.
• Understand the implications of a system being database of record.
• Understand how data is retrieved within a Relational Data Model (for example; basic SQL).
• Explain the various data objects in the Marketing Cloud (for example; data extensions, list model, data retention model, publication lists, suppression lists).
• Given a customer scenario, recommend the appropriate import method with lists or data extensions.

7. Automation: 8%

• Given a customer scenario, select the appropriate workflow that meets the business requirement (for example; import, segmentation, email send).
• Compare and contrast triggered and scheduled interactions.

8. Email Build: 7%

• Compare and contrast the ways to individualize content, such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
• Explain the various ways to individualize email content (for example; AMPscript, personalization strings, Dynamic Content, Guide Template Language).
• Understand the required steps to build, test, and deploy an email based on customer requirements.
• Explain various Marketing Cloud Email technologies (for example; Link Alias tags, Impression regions, Web Analytics Connector).

9. Contact Builder: 15%

• Summarize how to use Data Designer to incorporate data source into Contact Builder.
• Explain the role and capabilities within Contact Builder.
• Understand how cardinality impacts data modeling.
• Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.

10. Journey Builder: 10%

• Compare and contrast automation tools, such as Journey Builder and Automation Studio.
• Explain the requirements for and the methods by which a contact can enter a Journey.
• Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.

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Salesforce Marketing-Cloud-Consultant Exam Reference

Certification Path

Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.

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