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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. "LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.
What behavior should be expected in Marketing Cloud Account Engagement when a lead or contact no longer matches a market data sharing rule?

A) The prospect is unassigned from its user
B) The prospect is sent to the recycle bin
C) The prospect is marked as opted out
D) The prospect is marked as do not email

2. What would an Administrator set up to have a document automatically download after a successful form completion?

A) Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.
B) Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."
C) Include a link to the content in the Thank You Content of the form.
D) Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."

3. When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?

A) Segment cold prospects with a low score to reengage for initial email sends.
B) Segment the best and most active contacts for initial email sends.
C) Segment internal employees with high scores for initial email sends.
D) Segment prospects with free email service providers for initial email sends.

4. LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?

A) Rename the Salesforce connector for the Sandbox org
B) Unverified and delete the Salesforce connector for the Sandbox org
C) Install the Marketing Cloud Account Engagement AppExchange package for Production Environments
D) Delete all data from the Sandbox org
E) Create a new Salesforce Connector for the Production org

5. What is true about grading? [Choose two answers]

A) A prospect can be associated to multiple profiles.
B) You cannot change the default profile criteria
C) Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.
D) All prospects start with a grade of D.

Solutions: