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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?

A) File Transfer Activity
B) Import Activity
C) Decryption Activity
D) Data Extract Activity

2. What functionality is contained in Journey Builder that does not exist in Automation Studio?

A) Flexibility to wait based on duration or a specific time.
B) The ability to send an email to a Salesforce audience.
C) The option to convert a qualified Lead to a Contact.
D) Native execution of a Server-side JavaScript activity.

3. Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?

A) Content Builder
B) Smart Capture
C) Profile Center
D) Mobile Connect

4. Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.
How should they accomplish this?

A) Apply a permission set to the business unit
B) Set default permissions with the restrictions on the business unit
C) Disable the permissions directly within the business unit
D) A Assign a role to the business unit

5. Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and they need to monitor their deliverability across major ISPs.
Which bounce type would be indicative of the ISPs view of NTO's sending reputation?

A) Block
B) Technical
C) Hard
D) Soft

Solutions: