Exam Name: Salesforce Email Essentials (EEB101) Exam
Certification Provider: Salesforce
Corresponding Certification: Salesforce Certification
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Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Content | - Content Builder
|
| Sending | - Email Delivery
|
| Testing and Validation | - Quality Assurance
|
| Data | - Subscriber Data Management
|
| Segmentation | - Audience Segmentation
|
| Automation | - Marketing Automation
|
| Analysis and Reporting | - Performance Measurement
|
| Templates and Email Creation | - Email Development
|
Salesforce Email Essentials (EEB101) Sample Questions:
Where can a marketer go to learn more information about using APIs? (Choose 2)
- A. Help.exacttarget.com
- B. The Administration tab
- C. Code.exacttarget.com
- D. Help and Training Portal
Correct Answer: A,C 🗳️
Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?
- A. Make "Valued Customer" the Default Value for the First_Name field
- B. Mark First_Name as the Primary Key
- C. Ensure the Nullable box is not checked for the First_Name field
- D. Fill in the source data with "Valued Customer" for each blank First_Name field
Correct Answer: A 🗳️
A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description "Address is non-existent at the domain?
- A. Hard Bounce
- B. Soft Bounce
- C. Blocked Bounce
- D. Undeliverable
Correct Answer: A 🗳️
Where can a filtered data extension by manually refreshed? Select 2
- A. Send Email wizard
- B. Data Extension details page
- C. User-initiated send definition
- D. Data Extension folder listing
Correct Answer: B,D 🗳️
What can a marketer do to enhance a Welcome Series campaign? (Choose 2)
- A. Send three emails on the first day after sign-up
- B. Personalize email content
- C. Require that the subscriber refer a friend
- D. Share the email program's value proposition
Correct Answer: B,D 🗳️
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