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GCCC Strategic Communication Management Professional Sample Questions:

1. Which activity helps a senior-level strategic communication professional be MOST effective?

A) Monitoring social media
B) Attending all senior management meetings
C) Reviewing all written material before it is released
D) Being proactive

2. When working with multi-stakeholder groups, which of the following is considered the BEST practice for successful outcomes?

A) Setting up a rapid response system to address stakeholders' misperceptions, inaccurate reporting, and misrepresentations of your message
B) Establishing a process for ongoing, two-way communication with all relevant interest groups
C) Focusing on a limited number of centrally shaped and controlled messages to be delivered uniformly across all platforms
D) Building a comprehensive suite of communication tools to ensure that the organization's message is delivered equally and consistently to all audiences

3. What is the main advantage of in-house communication resources for a company?

A) An in-house communication team can handle large-scale projects when needed.
B) In-house communication professionals are more fluent in all skills, crafts, and technologies of communication.
C) An in-house communication team is more cost-effective than relying on external resources.
D) In-house communication professionals are more accessible and familiar with the organization's culture, products, and services.

4. When developing a strategy for announcing company news, such as a leadership transition that is not covered by industry regulations, the reason why organizational leaders and employees are engaged FIRST is:

A) so there is time to print new business cards.
B) leaders need to feel important so they want to be notified first.
C) media tends to distort messages.
D) to ensure they have the information needed to communicate with others.

5. In evaluating the success of a media skills coaching and training program for executives in the organization, which of the following should NOT be the expected outcome?

A) Consistently positive media coverage.
B) Better media relationships.
C) Confidence is enhanced.
D) They understand what to say and when.

Solutions: