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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Tom has an online business that promotes his lawn mowing service in Miami. Tom has created a large keyword list for his business. What problem may Tom encounter with a large keyword list?

A) None! Tom should include as many keywords as possible to generate clicks to his site.
B) Too many keywords will consume Tom's entire budget.
C) Too many keywords that aren't relevant will likely cause many ad impressions, but few clic ks.
D) Too many keywords will cause Tom's ad to not show in the Google Content Network.

2. Which of the following reports shows statistics for ad variations?

A) URL performance report
B) Ad performance report
C) Keyword performance report
D) Placement performance report

3. Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?

A) Average order value
B) Visits to Purchase
C) Total revenue
D) Conversion rate

4. Mike is reviewing his Google AdWords goals and has decided that his primary goal for his business and Google AdWords is to get more clicks. Which action would most likely lead to more Google AdWords clicks for Mike?

A) Mike should increase his ad budget and use the CPM bidding method to get more exposure and more clicks.
B) Mike needs to focus on his ads and keywords to attract the right audience, and then focus on his website and make certain his landing page and entire website is set up to let users find the specific thing being promoted in his ad.
C) Mike should increase his ad exposure by adding relevant keywords and site placements to his ad groups while making his ad text more compelling.
D) Mike needs to focus on ad quality. He'll attract more clicks by refining his ads, and eliminate extra impressions by using negative keywords.

5. Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?

A) Average order value
B) Visits to Purchase
C) Total revenue
D) Conversion rate

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