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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. What sampling method should a customer use in a Unica Campaign flowchart sample process that allows them to segregate the top 200 customers based on account balance?

A) Sequential Portions
B) Sample by percentage
C) Seed Lists
D) Consecutive Portions

2. What is required for Unica Campaign in order to generate an IBM Cognos report that displays budget, revenue, and ROI information for each channel financial campaign, each channel within the campaign, and each offer within the channel?

A) Unica NetInsight
B) Unica Marketing Operations Financial Management Module
C) Unica Interact
D) Unica Campaign Financial Management Module

3. What Unica Campaign flowchart process should a customer use in order to limit the input to select only IDs for persons who live in the Pacific time zone?

A) Select
B) Merge
C) Mail List
D) Sample by percentage

4. How does a customer view log files for a Unica Campaign flowchart?

A) Log files can only be viewed by administrators.
B) Navigate to the Analytics menu and run the Log File report.
C) While viewing the flowchart in View mode, select Run > View Log.
D) Open the flowchart in Edit mode and select Options and the View Log.

5. In Unica Campaign, what is the basis for a variety of reports that can be used for data exploration, quick counts, or as a basis for targeting campaigns?

A) Segments
B) Profiles
C) Samples
D) Dimension hierarchy

Solutions: