Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Updated: Sep 01, 2026
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Topic 2: Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Topic 3: Email Marketing | 20% | - Distinguish between an Email and an Email Template - Identify the capabilities and use cases for email given a scenario - Distinguish between the metrics collected in Account Engagement email reporting |
| Topic 4: Lead Management | 24% | - Define the capabilities of a segmentation rule - Explain what a Score measures and how scoring is managed - Explain what a Grade measures and how grading is managed - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Identify the capabilities and use cases of custom redirects - Define the capabilities of page actions - Define the capabilities of a completion action - Explain the components and use cases of an automation rule |
| Topic 5: Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Topic 6: Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin - Illustrate how to create, edit, and map fields |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question 1
Which adheres most closely to email sending best practices?
A. Establish a consistent, predictable cadence for your email communications.
B. When possible, send emails on Monday mornings in order to stay top of mind throughout the week.
C. Send plain text only emails in order to increase engagement rates.
D. Make sure that all emails have a high image-to-text ratio.
Question 2
What is a capability of a completion action?
A. Remove a prospect from a list
B. Adjust a prospect's account field
C. Increase a prospect's grade
D. Send a list email to a prospect
Question 3
If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?
A. All information will be kept, which may result in two records for one person
B. The information in Marketing Cloud Account Engagement will override the information in Salesforce
C. The information in Salesforce will override the information in Marketing Cloud Account Engagement
D. The differing information will be deleted from both Salesforce and Marketing Cloud Account Engagement, which may result in blank records
Question 4
What causes a sync from Salesforce to Marketing Cloud Account Engagement?
A. Making field changes to a Lead or Contact record
B. Updating a field on a Contact record that does not have an email address
C. Opening a one to one email
D. Updating a formula field in Salesforce
Question 5
A marketer needs to create a new field for a Marketing Cloud Account Engagement form.
Which statement accurately describes how to create the new field?
A. The field is created as a custom prospect field in the form editor.
B. The field is created as a custom prospect field on the Prospect Fields page.
C. The field Is created and added to the form in Engagement Studio.
D. The field Is created as a default account field in the form editor.
Solutions:
| Question 1 Answer: A | Question 2 Answer: A | Question 3 Answer: C | Question 4 Answer: A | Question 5 Answer: B |
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