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Marketing Cloud Administrator Certification Exam advantages are as follow

  • Develop your experience base and validate your skills to attract potential employers.
  • Gain visibility of a wide range of features, functions and important activities to use in the workplace.
  • Improve your earning potential to get higher salaries.
  • Learn to perform practical and complex activities through laboratory, practice sessions, study and.
  • Get ninety days of free access to Salesforce Learning Streams
  • Obtain a safe digital badge that you can attach to your social media profiles.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201

Marketing Cloud Administrator Exam Introduction

The Salesforce Marketing Cloud administrator exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the administration of Marketing Cloud and associated tools and demonstrate knowledge and experience in the digital marketing competition, subscriber data management, configuration, channel management and maintenance.

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Marketing Cloud Administrator Certification Exam cost is as follow

The price of Marketing Cloud Administrator exam is $200 USD.

Salesforce Marketing-Cloud-Administrator日本語 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Subscriber Data Management32%- Data Operations
  • 1. Retention and privacy management
  • 2. Import and export methods
  • 3. Data quality and deduplication
- Data Segmentation
  • 1. Audience building
  • 2. Filters and groups
  • 3. Query activities and SQL basics
- Data Structures
  • 1. Data relationships and keys
  • 2. Contact Builder and data models
  • 3. Lists and data extensions
Topic 2: Maintenance and Troubleshooting15%- Automation Studio
  • 1. Activity types and workflow
  • 2. Error handling and recovery
  • 3. Scheduling and monitoring
- System Maintenance
  • 1. Troubleshooting common issues
  • 2. Reporting and analytics
  • 3. Performance monitoring
Topic 3: Setup38%- Security and Access
  • 1. Data protection policies
  • 2. User roles and permissions
  • 3. Audit trail and monitoring
  • 4. Login security and IP restrictions
- Account Configuration
  • 1. Branding and account settings
  • 2. Global settings and preferences
  • 3. Integration setup
- Business Units
  • 1. Structure and hierarchy
  • 2. Sharing and access rules
  • 3. Configuration and management
Topic 4: Channel Management15%- Email Channel
  • 1. Sender profiles and delivery settings
  • 2. Deliverability configuration
  • 3. Authentication: SPF, DKIM, DMARC
- Other Channels
  • 1. Web and advertising channels
  • 2. MobileConnect and SMS setup
  • 3. Social Studio integration

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