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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question 1

A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage

A. A link to download Engage Alerts for Mac
B. A link to assign licenses and permission sets
C. Campaign send limits
D. A link to Salesforce Engage training resources

Question 2

A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.
What strategy would allow the team to do this?

A. Add a form completion action to apply a tag with the name of the piece of content.
B. Track downloads in the form reports and build different lists for all submissions.
C. Add a form completion action to add prospects to the right Salesforce campaign.
D. Build dynamic lists respectively based off of those form submissions.

Question 3

A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
What could be the issue?

A. The %%content%% variable tag in the layout template code was missing.
B. The landing page on a browser with the cookies cleared was not tested.
C. The same layout template on both the form and the landing page was not used.
D. The form HTML embed code in the layout template code was not used.

Question 4

There is Custom Field Type in Marketing Cloud Account Engagement called Email

A. True
B. False

Question 5

One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?

A. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".
B. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."
C. Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".
D. Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".

Solutions: