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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters (NTO) wants to personalize emails and display different content based on customer points. NTO has limited development expertise and chooses to use dynamic content. What should the consultant consider when building dynamic content rules?

A) Build rules before uploading the respective content.
B) Create a custom list and add all fields required for personalization.
C) Create a synchronized data extension to keep all fields required for personalization up-to-date.
D) Standardize field naming across all sendable data extensions.

2. Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit, and they are trying to determine if a single long code could be used for all markets. What functionality would tie to additional long code implementation?

A) Do they need to have independent reporting on SMS sends by country?
B) Do they need to support UTF-8 characters in their SMS?
C) Do they need to support inbound messages in each country?
D) Do they need to support different From Names by country?

3. The marketing team at Northern Trail Outfitters is new to Marketing Cloud and has very little coding experience. The team would like to take their built audience and serve personalized content based on a field in the data extension. Which solution should the consultant recommend?

A) AMPscript
B) Separate template-based emails
C) Dynamic Content Blocks
D) Reference Content Blocks

4. Scenario: A B2B customer notices they have a large number of subscribers marked as 'Held'.
During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business. What step(s) should the customer take to move those subscribers back to 'Active'?

A) Use Contact Builder to mass update all 'Held' subscribers to 'Active' status.
B) Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers.
C) Subscribers with a status of 'Held' should be re-enabled by contacting support.
D) Extract subscribers who have a status of 'Held', then import subscribers as 'Active'.

5. Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey. Which data setup should they use for decision splits?

A) Journey Data queried from main data extension
B) Contact Data mapped through Salesforce Marketing Cloud Profile Attributes
C) Contact Data using Synchronized Data Sources
D) Journey Data using CRM Report Import Activity to Salesforce Data Extension

Solutions: