Updated Dec 17, 2025 Certification Exam Advanced-Cross-Channel Dumps - Practice Test Questions
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NEW QUESTION # 61
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times
- A. Einstein content selection
- B. Einstein copy insights
- C. Einstein engagement scoring
Answer: A
Explanation:
Understanding Content Fatigue:
* Content fatigue occurs when subscribers receive the same or very similar content repeatedly, leading to decreased engagement or even unsubscribes.
Einstein Content Selection and Fatigue Rules:
* Einstein Content Selectionis a feature that uses AI to personalize content for each subscriber at the time of send. It takes into account subscriber preferences, past behavior, and available content assets.
* Fatigue Rules:Within Einstein Content Selection, you can define "fatigue rules" (also sometimes referred to as "exclusion rules"). These rules prevent the system from recommending the same content to a subscriber too frequently within a defined timeframe.
Why Other Options Are Incorrect:
* B. Einstein Copy Insights:Focuses on analyzing subject line performance and providing recommendations, not on managing content fatigue.
* C. Einstein Engagement Scoring:Predicts the likelihood of a subscriber engaging with emails (opening, clicking, unsubscribing). It doesn't directly control content selection or fatigue rules.
NEW QUESTION # 62
What are three out of-the-box product capabilities of Interaction Studio? 1m 13s
- A. Machine learning and Al functionality
- B. Behavioral tracking of each visitor or customer with business context
- C. A single customer profile that unifies data of each individual
- D. E-commerce point of sale features
- E. Managing Direct mail campaigns
Answer: A,B,C
NEW QUESTION # 63
Which user role can beused to set up single sign-on in Social Studio?
- A. Full User
- B. Super User
- C. Environment Owner
- D. Editor
Answer: B
NEW QUESTION # 64
How does Interaction Studio unify anonymous and known identities?
- A. Interaction Studio uses third party software to match anonymous and known identities
- B. Interaction Studio monitors identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.
- C. Interaction Studio uses probabilistic matching to determine if two or more profiles represent the same identity
- D. Interaction Studio synchronizes anonymous and known profiles once a day based on online traffic and data from offline sources
Answer: B
NEW QUESTION # 65
Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple
- A. Are u using attribute to attribute comparison.
- B. Are there any eligible matching orders for that particular contact
- C. Is there any spelling mistake in your contact attributes.
Answer: A
NEW QUESTION # 66
Where would you set a threshold limit in social studio
- A. tab in engage
- B. column in engage
- C. workspace settings
- D. enterprise admin settings
Answer: C
Explanation:
* Understanding Threshold Limits:In Social Studio, a threshold limit is a setting that determines how many mentions of specific keywords or topics you want to trigger an alert. This helps you manage the volume of social data and focus on the most important conversations.
* Navigating Social Studio:Social Studio is organized around workspaces, which are collaborative spaces for teams to manage social media activities.
* Workspace Settings as the Key:Workspace settings control how individual workspaces operate, including things like user roles, post approval workflows, and notification settings. It makes sense that thresholds related to monitoring are controlled at the workspace level.
* Detailed Steps Within Workspace Settings:
* Access Workspace Settings:In Social Studio, you navigate to "Admin" and then find the specific workspace where you want to set the threshold. Within that workspace, you'll see a "Workspace Settings" option.
* Notification Settings:Within "Workspace Settings," you look for a section related to
"Notifications" or "Alerts." This is where you configure how and when you want to be notified about social media activity.
* Threshold Configuration:Within the notification settings, you'll find options to set thresholds for different types of mentions. For example, you might set a threshold to receive an email alert if your brand name is mentioned more than 50 times in an hour.
* Why Other Options Are Incorrect:
* A. Enterprise Admin Settings:Enterprise admin settings control overall Social Studio account settings, user management, and integrations, but they don't manage workspace-specific notifications.
* C. Tab in Engage:Engage tabs are used to view and interact with social media content. While you might see alerts based on a threshold in Engage, you don't set the threshold itself there.
* D. Column in Engage:Engage columns are customizable views of social media content within a tab. They are used for monitoring and engagement, but not for setting threshold limits.
* "Thresholds" in "Admin" settingsrefer to the total count for mentions or posts in a topic profile, not the threshold limit for notifications for social listening.
In Summary:
Workspace settings in Social Studio are where you control the notification thresholds, makingB. workspace settingsthe correct answer. You configure the criteria and frequency at which you want to receive alerts about specific social media mentions within the workspace settings.
NEW QUESTION # 67
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?
- A. use Journey data and not contact data
- B. use query activity to query _ click and use contact data in journey.
- C. use contact designer
- D. use journey with email activities and enagagement split activity
Answer: A,D
NEW QUESTION # 68
Where are Topic Profiles configured for use in Command Center? 01m 03s
- A. Social Studio Admin
- B. Social Studio Engage
- C. Command Center Admin
- D. Social Studio Automate
Answer: A
NEW QUESTION # 69
What is true about SMS keywords other than HELP and STOP?
- A. keywords in child business unit can be shared between other child business units
- B. keywords in parent business unit are automatically available to all child business units
- C. keywords in parent or child business unit are available only in that business unit
- D. keywords in parent business unit can be shared to any child business units
Answer: C
NEW QUESTION # 70
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----
- A. Understand, decide act
- B. Listen, Understand , Act
Answer: B
NEW QUESTION # 71
How often are the Einstein Engagement Scoring scores updated for Email?
- A. Weekly
- B. Monthly
- C. Hourly
- D. Daily
Answer: D
NEW QUESTION # 72
28, Whit are the functionalities of ad studio. Select multiple.
- A. facebook advanced match.
- B. myspace user match.
- C. linkedin user match.
- D. Iinkedin Company match.
- E. tiktok user match.Ez
Answer: A,C,D
NEW QUESTION # 73
Which two concepts are requirements that reed to be implemented for Einstein web and/or email recommendations in Marketing Cloud?
Choose 2 answers
- A. Triggers
- B. Data Extensions
- C. Catalog
- D. Collect Tracking Code
- E. Google360 Tracking Code
Answer: B,C
NEW QUESTION # 74
What is the fastest method of adding web analytics tags to all posts created in Social Studio Publish?
- A. Workspace Shared Notes
- B. Post Approvals
- C. Publish Macros
- D. Individually
Answer: C
NEW QUESTION # 75
how many activities recommended in a journey canvas.(150-200)
- A. 0
- B. 1
- C. 2
- D. 3
Answer: A
NEW QUESTION # 76
Where would you add a topic profile
- A. Social studio engage
- B. Admin settings
- C. Workspace settings
- D. Social studio automate
Answer: B
Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings:In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
* Topic Profiles Section:Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
* Create/Edit Topic Profiles:This is where you can create new topic profiles or edit existing ones.
You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate:Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings:Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
* D. Social Studio Engage:Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:
Topic profiles, the foundation of social listening in Social Studio, are created and managed withinB. Admin settings.
NEW QUESTION # 77
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?
- A. the inbox message is replaced only for users who do not exist:
- B. inbox message Is replaced for users who read the first message.
- C. Inbox message is replaced for existing usef s and deleted for users who do not eixist.
- D. the inbox message is replaced for all user.
Answer: C
NEW QUESTION # 78
Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?
- A. First create and setup a business/advertising account with the audience platform
- B. Have subscribers opt-in.
- C. Call the platform hotline to ask for permission to send advertisements.
- D. No steps are required since it is already configured in your Marketing Cloud account.
Answer: A
NEW QUESTION # 79
What is true about Einstein engagement frequency (EEF). Select 3
- A. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue. - B. EEF uses only commercial send data not transactional
- C. The model uses data available only in your account
- D. It uses last ISO days engagement data
Answer: A,B,C
Explanation:
Understanding Einstein Engagement Frequency (EEF):
Purpose: EEF is a Marketing Cloud Einstein feature that helps optimize email send frequency for each subscriber. It aims to reduce unsubscribes and improve engagement by sending the right number of emails to each person.
How it Works: EEF analyzes historical engagement data (opens, clicks, etc.) to predict the optimal send frequency for each subscriber.
Correct Statements:
A: EEF uses only commercial send data not transactional: EEF focuses on optimizing marketing email frequency. Transactional emails (order confirmations, password resets) are typically triggered by specific events and are not part of EEF's optimization.
B: The model uses data available only in your account: EEF's predictions are based on the engagement data within your specific Marketing Cloud account. It doesn't use data from other accounts or external sources.
C: Used to determine the correct no of mails to be sent so that there are fewer unsubscribes due to email fatigue: This is the core purpose of EEF. It aims to find the "sweet spot" for each subscriber - enough emails to keep them engaged, but not so many that they unsubscribe due to email fatigue.
Incorrect Statement:
D: It uses the last 90 days of engagement data: EEF uses the last 28 days of engagement data, not 90.
In Summary:
EEF uses your account's commercial email send data from the last 28 days to determine the optimal email frequency for each subscriber, reducing unsubscribes. A, B, and C are correct.
NEW QUESTION # 80
What is true about Inbox message:
- A. It can open any public url also and not only cloud page
- B. Alert+inbox consume 1 supermessage.
- C. Device owns the message not the contact.
- D. Contact owns the message not the device.
Answer: C
NEW QUESTION # 81
What is the prerequisite to create advertising studio audience:
- A. There is no prerequisite as all setup is done.
- B. Set user opt in data.
- C. Create advertising/business account on the required and network and setup the ad account integration in MC
Answer: C
NEW QUESTION # 82
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